Pet Supermarket had just gone through a major rebranding, incorporating new illustrated pets they call “peticons.” To bring the whole rebrand together, they wanted a TV spot that could be shared everywhere, showing off their new look.

Using their tagline "We Speak Pet,” I developed the concept, script, and storyboard, handing it over to a production team to film the spot. Once the filming was complete and an initial edit was done, I went back in and animated the peticons so they could  interact with the real-world environment.