United Airlines was unsatisfied with the pitch they received from their former agency for ideas to promote their new check-in skill on Amazon Alexa. Because of this unexpected pivot away from their agency, I had just 48 hours to come up with new social concepts.
United selected two of my concepts to execute - the first was the 30-second timer. It provided a clear, fun, and engaging approach to show off the new skill and could be executed within a matter of days to hit their deadline. I wrote, storyboarded, and animated the video.
The second approach, the Art of Procrastination, was an idea from a colleague that I then storyboarded, directed, and edited. United loved both finished videos so much that they lived not just on their social channels, but eventually on their in-flight screens.