Project Map Search
Client United
What I Did Concept, Storyboard, Copy, Design, Motion, 3D
Platform Social

Putting a new feature on the map

United Airlines was ready to introduce a groundbreaking new way to approach booking your next flight: Map Search. This new feature allowed the casual jetsetter to find new destinations based on their  preferences and to compare flight prices for different destinations all in one view.

To highlight this new approach to situational booking, I developed the concept of the map pins in real spaces, first showing the personal need of the booker and then the deal they could get on that getaway. I then wrote the script, storyboarded, and animated the video.

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Copyright · Joseph Nay 2021