Project Introducing Byrd's Cookies
Client United
What I Did Concept, Design, Motion, 3D
Platform Social

Byrd's now boarding

The Stroopwafel had long been a staple of United's in-flight snack rotation, but they were now ready to replace it with  a new offering: Byrd's Famous Cookies. To reveal the change in a fun, playful manner, I recommended stop-motion, but due to budget and time limitations, this wasn't possible. 

To solve this issue in a time and budget-friendly manner, I used a single image of each snack and its wrapper to create 3D models that I could then use to replicate the stop-motion feel.

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Copyright · Joseph Nay 2021