Pet Supermarket was looking to launch their holiday season campaign, centered around the idea that our pets have been good all year and deserve everything on their wishlist from Pet Supermarket. With that idea in mind, I set out to pitch a few different concepts for the campaign that worked on different levels.
They loved all the looks and had a really hard time deciding which look to go with. In the end, they decided on the second one, as they saw the potential of the line drawings over the images to expand further with other ideas. I fleshed out the campaign and produced a whole suite of designs and animations to fill out their full holiday social calendar.